Móveis apra
Complete rebranding of a long-established furniture brand, now with a new vision.
A New Way of Comfort
Móveis APRA Project — A complete rebranding for a brand with history
The Móveis APRA project was more than a rebranding it was a reconnection with the brand’s essence.
With decades of history in Quarteira, this family-owned business felt it was time to grow, modernise, and refresh its image without losing what had always set it apart: closeness, trust, and a true sense of home.
The new visual identity honours the past while looking to the future.
We drew inspiration from the idea of comfort. The name APRA itself was transformed into a visual symbol, with each letter designed as part of a modular sofa. The curved shapes echo their actual furniture pieces, while the solid structure conveys the brand’s long-standing durability.
We kept the shades of blue as a nod to the sea and coastal location, refining the palette to add elegance, stability and character.
This project is proof that it’s possible to modernise without losing sight of where you come from.
A new image, with the same soul.
.png)
